The Line arrives in Amagansett

The Apartment by the Line is a shop in a home, the most opposite you could get from over-produced, mass market shopping. With apartments in LA and NYC, the brand has redefined the shopping experience, bringing it back to an old-world atelier vibe. It’s almost like going over to your super stylish friend’s house, but being able to buy everything right then and there.

Vanessa Traina Snow, creator of the chic lifestyle brand, sought out the airy beach cottage right on Main Street in Amagansett not only as a place to curate the amazing selection of home goods and fashion, but also to serve as a home for the Line’s newest endeavor, styling and interior design consultation.

This beautiful double height cottage, with exposed beams and an abundance of light couldn’t be more perfect for the Line’s Hampton’s outpost. The selections on view are catered towards the effortless, chic beach lifestyle the Hampton’s has become famous for. And Snow (who happens to be the daughter of Danielle Steel) has even set up a take-one-leave-one library of Steel’s best beach-reads! Her novels will always remind me of my Mom and what she read favored as a Summer read. Talk about full circle.

Everything is just perfectly curated, yet approachable. There is a great mix of high and low, but not too high and not too low. Stay tuned for a future story with more detail on why Vanessa started The Line, how they curate their amazing picks and what lies ahead for this amazing store. I am hoping they stick around out here full time. They are definitely around until October so plan your visit!

p.s. If you happen to pop into the Amagansett store, ask for Allie. She is fabulous, totally sweet, and helped me find some amazing purchases. She made my day!