3rd Ritual BEL Candle

How would your life look differently if you set just a little bit of your day aside to practice simple rituals of mindfulness? That’s a question Jenn Tardif decided to answer when she started her company. The brand 3rd Ritual,shaped by Taoist, yoga, and design philosophies,aims to create mindful objects and botanical blends that help add a little more intention to your day to day.

3rd Ritual’s craft “strives to cultivate a more connected and mystical way of life through research, innovation and practice.” The BEL candle embodies innovation — a core tenet to 3rd Ritual’s brand. From botanical blends to reminders to stop doom-scrolling, their philosophy is uncomplicated — simple rituals can inspire sacred experiences.

Her first product was a soothing botanical body lotion created in her kitchen when she was pregnant with her first child. Most recently, 3rd Ritual has launched the BEL candle — a hand-dipped taper candle with solid brass pins. As the candle melts, the pins slowly drop and “ping” to signal the end of your meditation. I love how I’m able to place the pins at different levels every day, essentially setting a custom analog timer for my mediation practice.The BEL candle features a solid brass candle holder handmade in India using traditional casting techniques that are over 400 years old. Alongside the brass holder, there are three hand-dipped coconut candles each infused with essential oils of lavender, sage, and palo santo. 3rd Ritual blends artisanal tradition with a modern approach, rooted in thousands of years of philosophy.

The ethos of 3rd Ritual is dedicated to modern approaches and techniques to ancient philosophies. In fact, they have 3 simple beliefs they were founded on:

1. Simple rituals inspire sacred experiences.
2. When you move half as fast, you notice twice as much.
3. Mindfulness is a lifelong practice.

And while each blend is good for the body and mind, that doesn’t mean it’s short on style. The aromatherapy-influenced body balm trio is packaged in a luxurious paint tube-like packaging designed by her husband, a design director at WSJ Magazine.

Tardif, a certified aromatherapist with roots in traditional Chinese medicine, utilizes scent as a rope to guide you through your own mind. The blend Sun, for example, is an aloe vera-based gel with invigorating eucalyptus and a cool-warm tingling sensation. It is enough to pull you out of even the  dreariest of  winter days. And then there is Moon, a lavender and sandalwood mix, that boasts a milky blue hue due to the activated charcoal and moonstone which helps spark a slowing down at the end of the day. Now that we’re spending more time indoors than ever before, these small rituals can help bring the outdoors to you and transform a single moment of your day.